Regional Startups 2 MIN READ

StartupAcademy has announced the launch of 3 Day Discovery Academy, a three day online workshop to run as a free broadcast as part of Global Entrepreneurship Week (GEW), starting November 18.

Day one will focus on helping participants think like an entrepreneur, taking them through idea generation, failure, business models, and collaboration. On the second day, participants will launch their concept; through the lean startup method they will launch their landing page, find their first customers, build their community, and learn from their failures.

The third day focuses on measuring results, how to grow their idea further and gain traction, crowdfunding, and pitching their idea.

Among the experts sharing their expertise throughout the workshop will be Serena De Maio, commercial and marketing leader at Procter & Gamble, founder Laura Roeder, cofounder of Clinton Senkow, and Tokyo Smoke CEO Alan Gertner.

Dr Dan Swan, cofounder of StartupAcademy, said putting the workshop online aims to help close the gap for those in areas without a large tech community and infrastructure.

“Regional areas without tech hubs are immediately at a disadvantage, as budding entrepreneurs are unable to attend knowledge and network meetups and events as part of GEW,” he said.

The best pitch presented on day three will be chosen to participate in StartupAcademy’s incubator program, while the others will be able to continue to build their startup through access to the organisation’s network of startups, mentors, and investors.

StartupAcademy was founded in 2014 through StartInno, a coworking hub based in the northern NSW coastal town of Byron Bay. Founded by Swan, it looks to help share knowledge around startup methodologies and ecosystems in regional areas by being location independent.

The likes of StartupAcademy and StartInno are part of a growing number of initiatives looking to boost innovation in regional areas.

Picking up this idea on the southern end of the NSW coast is IntoIT Sapphire Coast, a community looking to connect people with an interest in tech and entrepreneurship in the Bega Valley.

The community’s goal is to create 1,000 jobs in the tech sector in the region by 2030. To do this it runs events such as Regional Innovation Week, last held in April this year. The event saw an ‘Innovation Riders’ bus depart from Sydney’s iCentral coworking space and travel to Bega via Wollongong, encouraging city techies to explore activity in the area.

While those in Sydney, Melbourne, and Brisbane may debate which city is Australia’s startup capital – and whether Australia needs one city to be its startup capital at all – regional areas are keen to point out that many tech professionals and entrepreneurs actually like plying their trade in rural towns.

Liam O’Duibhir, cofounder of 2pi Software and Into IT Sapphire Coast said, “Small rural towns such as Bega and Merimbula make for a very pleasant place to live, and a real opportunity to focus and build a massively scalable digital business without some of the scary overheads.”

You can learn more about 3 Day Discovery Academy here.

Image: The StartInno hub. Source: StartInno.


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